Outsourced Marketing.
Agency Power. In-House price
One of the region’s first CMO-led marketing agencies. We build dedicated marketing teams for your business, so you don’t have to. No overheads, fully transparent, no cost-per-asset or hourly billing. Just your own team, built and run by us. And thanks to our hybrid offshore model, you save at least 30% in costs. It’s a no-brainer!
One of the region's first CMO led agencies
After 20 years with hundreds of agencies, I never found one that truly understood the client-side reality, the pressure, commercial goals, and boardroom demands.
So I built RICH, one of the region’s first CMO-led agencies. We know marketing must fuel growth, not just look good. Outsource your marketing to us, or just a part of it. We turn marketing into your growth engine.
Strategy first. Creativity Next. Growth Always
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Mike Rich | Founder
Why US?
Built and led by a
CMO
Fully embedded
teams
Built for flexibility
From startups to
scale-ups to
unicorns
A growth partner,
not just an agency
Growth &
Commercial
focused
Your own marketing
team without the
overhead
Human focused,
Ai enhanced
World class creative
firepower on-tap
30% more cost
effective than
building an in-house
team
CMO built, commercially focused.
Strategy and growth come first. Creativity follows.
We plug into your team or become it.
We move marketing from a costcenter to a profit center.
Built for today’s world. AIintegrated, always on.
30% more cost effective than an in-house team, and a lot more than an agency
Traditional Agency
Lacks commercial depth, focused on vanity metrics
Creative-first, disconnected from commercial outcomes.
You’re just another client the agency provides a service to.
Slow processes, siloed, and layers of hierarchy.
Legacy systems, outdated thinking, resistant to change.
Extremely expensive and overpriced. No transparency
on charges
Why RICH?
CMO led with 20+ years experience
Human first, AI enhanced
We integrate with
your team or
become it.
Where world-class creativity fuses with commercial and wins!
We can build your in-house agency and manage it
HOW THE RICH MODEL WORKS
The RICH Model is a no-brainer, no matter your size. We provide outsourced marketing teams that work as if they’re in-house, faster, better, and at least 30% more cost-effective than building an internal team, and multiple times more affordable than hiring a traditional agency. Strategy leads, creativity follows, and commercial impact is always the focus. Start with three people, scale to a hundred. Our embedded teams grow with your business without the headaches of hiring, visas, bonuses, gratuity or overheads, all for one simple monthly fee. From lean startups to global unicorns, smart CMOs are outsourcing their marketing to focus on growth and strategy. And when you need more firepower, our Studio is on hand at preferred rates for anything extra, on demand or retainer.
Honestly, I wish this existed when I was a CMO.
Choose your model
Your brand. Your team. Powered by us.
Ideal for:
Companies that want world-class marketing without in-house headaches. From startups to unicorns, if you are scaling or a new team.
What it is:
We become your fully managed, outsourced, marketing department, embedded in your business without the overheads.
We will build the team according to your objectives, completely dedicated to your business.
Benefits:
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No visas,
gratuity,
bonuses, leave,
annual flights,
hiring
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Lives and
breaths your
brand
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Free up your
time to think
about the big
picture.
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Top talent,
lean costs
Marketing Firepower. On Demand
Ideal for:
Brands that need extra marketing firepower, either on a project basis or flexible retainer. Perfect for in-house teams or pods that could use additional support across strategy, creative, or execution, exactly when they need it.
What it is:
Full-service execution when and where you need it, from full 360 campaigns to quick assets.
OUR Work
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Sell while you sleep
Are You Running Lead Gen Campaigns?
Do You Have A “Dead” Database of Old Leads?
Meet EMMA
our Ai powered growth machine
Emma is the AI-powered front-end of your funnel, available 24/7 to:
Qualify leads in real time
Engage and nurture cold traffic
Book meetings directly into your calendar
Revive old databases and turn them into revenue
Whether you plug her into WhatsApp, your website, or email, Issy helps you sell while you sleep.
Build By RICH. Powered by AI. Always Closing.
PERFORMANCE BASED
Only pay per result
Start-up or small business?
We got you!
Subscription model for startups and small businesses
Basic
Smart support for early momentum. Ideal for startups who need strategic and creativefire power without the overhead. Get access to the RICH team for focused, high impact hours, whether that’s sharpening your messaging, designing key assets, or building your brand foundation.
40hrs/ month
Best for: Founders in early growth mode.
Access to all services
Dedicated account manager
Weakly Calls
Detailed Monthly Reports
**Excludes video production services
Premium
Deeper partnership. Faster traction. More hours, more value, and more headspace. Premium gives you consistent access to our strategy, design, and
content teams, ideal for startups ready to scale their marketing, build campaigns, and think
beyond the next post.
80hrs/ month
Best for: Growing teams building
momentum.
Access to all services
Dedicated account manager
Weakly Calls
Detailed Monthly Reports
**Excludes video production services
Elite
Your fractional strategy and creative team. This is where we move as one. Elite is your
all-access pass to RICH, full strategic
collaboration, priority turnaround, and the creative consistency of an in-house team without the in-house cost.
160hrs/ month
Best for: Venture-backed or scaling startupsready to go big.
Access to all services
Dedicated account manager
Weakly Calls
Detailed Monthly Reports
**Excludes video production services
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Frequently Asked Questions
1. What is RICH, and how is it different from a traditional marketing agency?
RICH is one of the region’s first marketing agencies, founded by a former CMO. Unlike most creative agencies, we are built with a clear understanding of what business leaders and boards need. We focus on results. We don’t just make things look good, we help turn marketing into a driver of growth. Whether you need to restructure your existing team or bring in an outsourced department, we make it happen.
2. What does it mean to be a CMO-led agency?
It means RICH was started and is run by people who have worked inside businesses, leading marketing at the highest level. We understand what it’s like to manage budgets, present to the board, and be held accountable for growth. That experience shapes everything we do.
3. How does the RICH Model work?
The RICH Model is a fully managed marketing team, custom-built to fit your brand. Each pod is led by experienced professionals and operates just like an internal team, but without the costs or complications of hiring. If you need extra support, you can tap into our Studio at any time.
4. What kind of companies does RICH work with?
We work with businesses that want results. This includes fast-growing companies that need strong marketing without building big internal teams, large organisations that need to restructure or refresh their marketing, and business leaders who are tired of average agency performance and want a more strategic partner.
5. What services does RICH offer?
Our services cover:
- Full outsourced marketing departments through our RICH Model
- Marketing audits and restructuring
- Fractional CMO and senior advisory
- B2B strategy and lead generation
- Brand development and creative direction
- Content, design, social media, and video production. We offer services on both project and retainer terms.
6. How much does it cost to work with RICH?
We keep it simple. We charge a monthly fee based on your specific needs. There are no hidden costs or unnecessary extras. In most cases, our clients save up to 30 percent compared to building a similar team in-house.
7. Can RICH work alongside our internal marketing team?
Yes. We can support and enhance your existing structure, filling gaps, or fully take over. We are flexible and focused on working as part of your business, not just outside it.
8. Does RICH provide strategy or just delivery?
Both. We always start with a clear strategy and follow it through with end-to-end execution. We believe in building plans that work and backing them with the right talent to bring them to life.
9. How soon can we get started with RICH?
Depending on the brief, to build out a full team for your business, it usually takes between 6-12 weeks. For smaller projects or Studio support, we can move instantly.
10. Do you use AI tools or automation?
Yes, we use smart tools to improve how we work, speed up processes, and boost creativity. But people come first. Technology helps us do better work, it doesn’t replace thinking.
11. Which regions or markets do you serve?
We are based in Dubai, with delivery teams across South Africa,
Egypt and other locations. We understand the regional
market but work to global standards.
12. Can you help us grow while cutting costs?
Yes. That’s one of the main reasons clients choose us. Our model
gives you access to high-quality marketing at a lower cost than
hiring internally. You get better work, faster turnaround, and
NO overheads.
13. Why do CMOs trust RICH?
Because we understand what matters. We focus on real business
outcomes, not just marketing outputs. We bring clarity,
direction, and senior experience to the table. This is the kind
of agency many marketing leaders have been looking for and now
it exists.
LET’S CREATE
SOMETHING GREAT
Get In Touch
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